Please assess your allocated publication in regards to
target audience.
Please compose a detailed description in terms of:
Age, gender, sexual orientation, ethnicity, location, income, class, relationship status…
In addition speculate on the hopes and aspirations of the
readership, how they view themselves, who they are and who they wish to be
Sketch a picture of their lives, what type of property do
they live in, what level of education do they have, their interests, hobbies
etc.
What is the life they dream of?
Grazia
Age: 25-45 year-old
Gender: Female
Sexual orientation: Heterosexual
Ethnicity: Mix
Location: Suburban areas
surrounding large cities
Income: More than £21,000
Class: Upper
working/lower middle
Relationship status: Long-term
relationship
Hopes/aspirations of the readership: To have a dupe of the latest ‘it’ item
How they view themselves: Well
dressed, smart, sure of themselves
Who they are and who they wish to be: Slightly insecure, wish to be more confident
What type of property do they live in: Multiple bedroom semi-detatched house
What level of education do they have, their interests,
hobbies etc.: High school equivalent, loves reality shows, follows celebrity
trends
What is the life they dream of?: To live almost lavishly but without the price tag
Elle UK
Age: 22-40
year-old
Gender: Female
Sexual orientation: All
but mainly hetero
Ethnicity: Mix
Location: Outskirts
of large cities
Income: More
than £25,000
Class: Lower
middle
Relationship status: Single
Hopes and aspirations of the readership: Career driven, motivated
How they view themselves: Intelligent,
confident
Who they are and who they wish to be: Self-aware
What type of property do they live in: Apartment/house share
What level of education do they have, their interests,
hobbies etc.: University educated, love more cultural things such as
exhibitions, reading
What is the life they dream of?: To reach their career goals while settling down with
someone who supports their dreams completely
